AEM 245

This course examines the role of both short-term marketing and long-term audience development in cultivating and engaging with a community to meet organizational objectives. Using a blend of theory and practice, students will determine effective ways to match the intent of communication to the message and channel. Students will learn to identify barriers to attendance and address them through culturally and ethically appropriate means. Section information text: <strong>Course Description: </strong>This course examines the role of both short-term marketing and long-term audience development in cultivating and engaging with a community to meet organizational objectives. Using a blend of theory and practice, students will determine effective ways to match the intent of communication to the message and channel. Students will learn to identify barriers to attendance and address them through culturally and ethically appropriate means.<br/><strong>Reg Notes: </strong> Restricted.<br/><strong>