BADM 365

This course provides insight into what is necessary to launch and operate your own business. Students will explore the entrepreneurial process, as it unfolds through idea generation and opportunity recognition, feasibility analysis, sales and marketing plan development, and financial model development. Students will develop an effective pitch and a business plan for a business or social enterprise they would like to explore. Section information text: <strong>Course Description: </strong>This course provides insight into what is necessary to launch and operate your own business. Students will explore the entrepreneurial process, as it unfolds through idea generation and opportunity recognition, feasibility analysis, sales and marketing plan development, and financial model development. Students will develop an effective pitch and a business plan for a business or social enterprise they would like to explore.<br/><strong>Reg Notes: </strong> Restricted to School of Business students.<br/><strong>