BMKT 203

This is an overview course with a primary focus on marketing products and services to the ultimate consumer. The student gains insight into the complex and interdependent variables involved in developing successful marketing strategies. The strategic marketing planning process is introduced, along with the specific concepts and principles involved in the four key components of the marketing mix: Product, Price, Place, Promotion. Section information text: <strong>Course Description: </strong>This is an overview course with a primary focus on marketing products and services to the ultimate consumer. The student gains insight into the complex and interdependent variables involved in developing successful marketing strategies. The strategic marketing planning process is introduced, along with the specific concepts and principles involved in the four key components of the marketing mix: Product, Price, Place, Promotion.<br/><strong>Note: </strong>BMKT 203 is equivalent to BMKT 161 and TOUR 112. Duplicate credit will not be granted for this course and either BMKT 161 or TOUR 112.<br/><strong>Reg Notes: </strong>none<br/><strong>