BMKT 370

This course examines current trends in social media marketing and provides a broad overview of social media strategy, tactics, metrics, analytics, and tools. Students will participate in social platforms, content creation, and applied projects, integrating social media tactics within a wider marketing strategy. The course addresses generative AI in content production, the creator economy, short-form video, social commerce, paid social advertising, and ethical issues in platform marketing. Students will create a social media marketing plan for a real-world organization. Section information text: <strong>Course Description: </strong>This course examines current trends in social media marketing and provides a broad overview of social media strategy, tactics, metrics, analytics, and tools. Students will participate in social platforms, content creation, and applied projects, integrating social media tactics within a wider marketing strategy. The course addresses generative AI in content production, the creator economy, short-form video, social commerce, paid social advertising, and ethical issues in platform marketing. Students will create a social media marketing plan for a real-world organization.<br/><strong>Note: </strong>BMKT 370 is an approved Experiential course for Cap Core requirements.<br/><strong>Reg Notes: </strong> Restricted to School of Business students. Online. This section has specific meeting times as displayed.<br/><strong>