CMNS 360

Strategic Communication

Lec 1A selected

This course provides an overview of the range of skills and strategies required for working in corporate, community and government communication fields. It focuses on information and media design, and utilizes a case-study approach in which students work both alone and in groups in simulated communication projects. The course covers topics such as relations with the public, media and government, internal organizational communication, working with stakeholders/investors, crisis communication, corporate advertising and public branding. Section information text: <strong>Course Description: </strong>This course provides an overview of the range of skills and strategies required for working in corporate, community and government communication fields. It focuses on information and media design, and utilizes a case-study approach in which students work both alone and in groups in simulated communication projects. The course covers topics such as relations with the public, media and government, internal organizational communication, working with stakeholders/investors, crisis communication, corporate advertising and public branding.<br/><strong>Note: </strong>CMNS 360 is an approved Experiential course for Cap Core requirements.<br/><strong>Reg Notes: </strong> Restricted to students in Communication programs.<br/><strong>

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