IBUS 357

This course covers marketing theory and methods as they apply to world markets. Among the topics discussed is the importance of linking international marketing with the overall strategy of the business while examining the impact of cultural, political and legal issues and the economic differences in global strategies. Emphasis is placed on market entry strategies and developing the marketing plan appropriate to various international global environments. Section information text: <strong>Course Description: </strong>This course covers marketing theory and methods as they apply to world markets. Among the topics discussed is the importance of linking international marketing with the overall strategy of the business while examining the impact of cultural, political and legal issues and the economic differences in global strategies. Emphasis is placed on market entry strategies and developing the marketing plan appropriate to various international global environments.<br/><strong>Reg Notes: </strong>none<br/><strong>