IDES 249

This course introduces students to the field of brand identity by following the process of a branding assignment as it would typically be handled in a design studio or advertising agency. Students are guided through the process from creative brief through strategic framework to logo development and design of a variety of marketing materials. Presentations are conducted in a simulated "real world" environment. Section information text: <strong>Course Description: </strong>This course introduces students to the field of brand identity by following the process of a branding assignment as it would typically be handled in a design studio or advertising agency. Students are guided through the process from creative brief through strategic framework to logo development and design of a variety of marketing materials. Presentations are conducted in a simulated "real world" environment.<br/><strong>Note: </strong>IDES 249 is equivalent to IDEA 246. Duplicate credit will not be granted for this course and IDEA 246.<br/><strong>Reg Notes: </strong> Restricted to students in the Bachelor of Design in Visual Communication.<br/><strong>