TOUR 220

This course will cover all aspects of event management and event marketing: choosing the right event, designing a business (event) plan, event/cause marketing, sponsor proposals, managing the pre-event, event day(s) management, and post event activities. The course also acknowledges Indigenous ways and values that can be incorporated into events and event management. Students will design a new special event and prepare a business plan for that event. The course will also include case studies from existing events. Section information text: <strong>Course Description: </strong>This course will cover all aspects of event management and event marketing: choosing the right event, designing a business (event) plan, event/cause marketing, sponsor proposals, managing the pre-event, event day(s) management, and post event activities. The course also acknowledges Indigenous ways and values that can be incorporated into events and event management. Students will design a new special event and prepare a business plan for that event. The course will also include case studies from existing events.<br/><strong>Note: </strong>TOUR 220 is equivalent to TOUR 118. Duplicate credit will not be granted for this course and TOUR 118.<br/><strong>Reg Notes: </strong> Open to all programs.<br/><strong>