TOUR 335

The course focuses on the formal decision making process called "strategic management". The course will help students understand how to manage a variety of internal and external variables to determine a strategic objective and achieve related outcomes. The primary course objective is to acquaint students with the process of developing a business strategy and how to implement that strategy. This will require integration of policy and planning, human resources, leadership accounting, and marketing skills and knowledge for specific goals. Section information text: <strong>Course Description: </strong>The course focuses on the formal decision making process called "strategic management". The course will help students understand how to manage a variety of internal and external variables to determine a strategic objective and achieve related outcomes. The primary course objective is to acquaint students with the process of developing a business strategy and how to implement that strategy. This will require integration of policy and planning, human resources, leadership accounting, and marketing skills and knowledge for specific goals.<br/><strong>Reg Notes: </strong> Restricted to students in the Bachelor of Tourism Management degree program.<br/><strong>