HATM 1506
Intro. to Tourism Marketing
Lec 11 selected
Exclusion(s): Unavailable to students with credit for HATM163. This course examines the concept of markets, market studies, market segmentation, consumer behaviour, and the development of marketing strategies from a tourism service/product market perspective.
Sections
Lecture
Lec 11
Mon, Wed 10:15-11:30
Syllabus
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