MBAC 5104

Exclusion(s): Unavailable to students with credit for MBAD504. The purpose of this course is to present the marketing dimensions as they apply to community and social organizations. It deals with both the strategic and tactical approaches to influencing behaviour in a wide range of key target markets, such as customers, clients, funding sources, policy makers, volunteers, the media and the organization's own staff. The community venture will be examined through the basic concept of the marketing mix.