MGSC 5126

This course seeks to explore advanced concepts, techniques, and applications of business analytics, including data exploration, classification, association, and clustering. It covers new technologies and business practices used for the management of structured and unstructured data. The course focuses on identifying, evaluating, and capturing business analytics opportunities by leveraging a firm?s business data in areas of such as market analysis, stock market transactions, text and web mining, and social media analytics. Students taking the course will understand practical data mining applications in modern business environments.