MGSC 6109

Web Analytics & Optimization

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The course will cover configuration, tracking techniques, and best practices of Google Analytics as well as analytical techniques for forecasting sales and improving response rates for marketing campaigns, optimizing price points for products and services, and improving online advertising.

Sections

Lecture

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Wed 13:00-15:30

Wed13:00-15:30Marvin Harvey B20139575

Syllabus

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