MRKT 5301

Marketing

Lec 10 selected

The course covers an overview of the marketing function, the role of marketing in society and its application within organizations. Examines the concept of markets, market studies, market segmentation, consumer behaviour and the development of marketing strategies.

Sections

Lecture

Lec 10

Tue 13:00-15:30

Tue13:00-15:30Shannon School of Business SB10039630

Syllabus

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