MRKT 6105

Marketing Research Methods

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This course provides an in-depth study of advanced marketing research methodologies. Students will learn how to design research studies, collect and analyze data, and apply findings to marketing decisions. Emphasis is placed on quantitative and qualitative research techniques, data analysis, and reporting.

Sections

Lecture

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Mon 17:30-20:00

Mon17:30-20:00Shannon School of Business SB10039632

Syllabus

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