BUSI 6910

This course examines the issues, problems, dilemmas and challenges of creating new innovation-based startups. Students will learn about market analysis, technology viability assessment, value proposition, competitive advantage, leadership and team-building, product life-cycle planning, marketing strategy, sales channel analysis, and a strong emphasis on the entrepreneur as a salesperson. As a hands-on experiential learning course, students will work with a startup through CDL-Atlantic, providing a rigorous, practical, integrated, prescriptive and systems-focused framework for developing an entrepreneurial strategy.