BUSS 6101

This course is intended 1) to provide students with a fundamental understanding of research methods in applied business disciplines (i.e., Marketing, Management, Organizational Behavior, Information Systems, etc.) and 2) to equip students with skills for research design, data collection, and data analysis. In this course, students will be exposed to various research methodologies and learn quantitative data collection and analysis skills for their research projects in applied business disciplines.