BUSS 6401

Seminar in Consumer Behaviour

Lec 01 selected

This course overviews the practice of consumer behaviour as seen through the eyes of academic researchers. Course readings are drawn largely from the Journal of Consumer Research and focus on topics central to consumers

Sections

Lecture

Syllabus

Have the syllabus for BUSS 6401? Share it and everyone gets the grading, textbooks and rules.