COMM 3414

This course is designed to provide students with an in-depth understanding and practice of digital marketing. This course allows students to learn about the principles that govern digital marketing and to put these principles into practice. Students should expect a hands-on experience as they get to build a website, social media content, and execute real advertising campaigns. By the end of the course, students will have the ability to: 1) Formulate a digital marketing strategy; 2) Build website content that takes the user experience into consideration; 3) Design a search engine optimization strategy; 4) Execute digital advertising campaigns; 5) Understand the principles of content creation and build effective content; 6) Understand the different social media platforms and build an effective social media plan ; 7) Measure the success of digital marketing strategies.