CSCI 4102

The Product Management for the Digital World course explores relevant entrepreneurial principles, theories, and methods for organising and managing significant design and innovation activity when bringing digital products to market successfully. The course seeks to develop students’ strategic planning skills and teamworking abilities, while encouraging entrepreneurial thinking. By examining how digital companies are created, why digital products fail, and how risks of failure may be minimized, students develop independent research skills and their ability for critical thinking. The course aims to develop students’ capacity to apply knowledge, tools, techniques, project management and leadership principles to the creation of unique business models for the development and management of innovative digital products and services; they will identify appropriate branding and marketing strategies, and communication channels to deliver strategic plans effectively.