INFB 1001

This course is part of an underlying theme of the first year of the International Food Business Program. It allows students to integrate the work of the entire first year into a series of assignments and tasks embedded in international consumer behaviour and entrepreneurship. Students will learn about consumer behaviour applied to a new food product from Iceland and be tasked with preparing a Webpage highlighting the opportunities in both Europe and North America for the product. This is a year-long project concluding in International Food Business Project II.