MGMT 3902

This course provides real-world, hands-on learning about what it is like to actually build a scalable startup. This is a lab providing experiential learning -- not a theory course. You will work in teams learning how to turn a great idea into a great enterprise. You will learn how to talk to customers, partners, and competitors, as you encounter the chaos and uncertainty of how a startup actually works. You will learn the importance of customer development and customer discovery to determine whether anyone other than you would want/use your product. Each day will be a new adventure outside the classroom as you test each part of your business model, then share your hard earned knowledge with the rest of the class.