MGTA 3012

This course provides an in-depth understanding of international marketing, focusing on strategies and tactics to successfully market agri-food products globally. Topics covered include an overview of the global marketing environments, including the economic, trade, social, cultural, political, legal, and regulatory factors that impact international food marketing. In addition, students will learn about global marketing strategies, including segmentation, targeting, positioning, and market entry modes, and the marketing mix, including product adaptation, pricing, promotion, and distribution for food products. Students will have opportunities to apply their knowledge through case studies, group projects, and assignments.