PERF 4250

A business course designed for those interested in arts-led entrepreneurial ventures and self-producing theatre, music and film events for public platforms. It is aimed at developing the preparatory skill set needed for entrepreneurial ventures, which can feature creative products, services, and performances. Content will focus on an arts-led approach and how this can define entrepreneurial ventures, operations, and engagement with audiences and customers. Product benefits, customer groups, promotion, branding, distribution, financial and legal concepts, and digital platforms will be examined through the creative arts lens. Finally, audience-building strategies for those leading small performing arts organizations will be explored.