MARK 3250

This course explores the strategic intersection of marketing, storytelling, and personal development. Students will learn how to apply marketing principles such as positioning, audience targeting, and narrative strategy to their own professional goals and leadership development. Through case studies, interactive workshops, and guided reflection, students will develop a practical understanding of how to design and communicate their personal value in a competitive, AI-driven marketplace. The course emphasizes critical thinking, communication, and self-directed reflective learning to prepare students for leadership in modern marketing environments.