MARK 3820

This dynamic, marketing-driven course empowers students to navigate the exhilarating journey of new product venture development, blending marketing savvy with innovation to transform ideas into viable business opportunities. Through a hands-on approach, participants will master the art of navigating a development of new idea by identifying market opportunities, assessing viability, implementing strategic pivots for optimization, and validating their concept through the development of an initial Minimum Viable Product (MVP). Ultimately, students will refine their vision into an investor-ready pitch, presented to a panel of industry experts.