FARE 4370

The course focuses on the decision making role of the marketing manager who is responsible for formulating the strategic marketing plan for food and agricultural businesses. The theory of selecting market target(s) for the firm's product and/or services and the development of the marketing mix (product, price, promotion, distribution) with the aid of market research is covered. Note: Students with credit for this course may not proceed to MCS*1000. [Equate(s): MCS*4370][Restriction(s): This is a Priority Access Course. Restrictions may apply during some time periods. Please contact the department for more information.][Department(s): Department of Food, Agricultural and Resource Economics]