MCS 2800

This course introduces students to the fundamentals of selling and sales management, including the selling process, sales planning, sales leadership, and customer relationship management (CRM). Students will develop core sales skills such as prospecting, relationship-building, understanding buyer behaviour, and value-based selling. Emphasis is placed on ethical sales practices, sales technology, and foundational concepts in sales profitability and revenue metrics. Through experiential learning, students gain hands-on experience with key elements of the sales process. [Department(s): Department of Marketing and Consumer Studies]