MCS 3620

This course covers the planning process for marketing communications as practiced by individuals, organizations and key stakeholders in the marketplace. Key principles of promotion and strategic planning are applied to the design and evaluation of each interaction received by a target audience to ensure its relevancy. [Restriction(s): This is a Priority Access Course. Some restrictions may apply during some time periods. Please contact the department for more information.][Department(s): Department of Marketing and Consumer Studies]