MCS 4100

This course examines the role and effect of small business in Canada, and, in doing so, helps marketing students appreciate the challenges involved in having full responsibility for a business and/or for creatively moving a business forward. The course focuses on the analysis of entrepreneurial skills and, through the development of the business plan, the steps involved in starting a new venture or increasing the size of a business. [Restriction(s): Registration in BCOMM.MKMN or BCOMM.MKMN:C.][Department(s): Department of Marketing and Consumer Studies]