MCS 4150

This course examines actionable marketing strategies and tactics that can be implemented and measured with a variety of digital tools. Students will examine the convergence of owned media, earned media and paid media in digital spaces, and learn how a strategic plan can be supported on digital marketing platforms. Marketing management principles, and the design, measurement and evaluation of communication programs will be viewed through the lens of digital marketing. [Restriction(s): MCS*3050. This is a Priority Access Course. Enrolment may be restricted to particular programs or specializations or semester levels during certain periods. See the departmental website for more information.][Department(s): Department of Marketing and Consumer Studies]