MCS 4300

This course focuses on how the dissemination of marketing knowledge can influence society through the decisions made by public policy makers, corporate decision makers and non-profit marketers. It also covers how the marketing decisions made and actions taken by corporate, non-profit and public sector decision makers can affect society. As the theme of 'reciprocal influence' is developed, both direct and indirect influences of marketing knowledge and marketing decisions are pursued. [Restriction(s): This is a Priority Access Course. Some restrictions may apply during some time periods. Please contact the department for more information.][Department(s): Department of Marketing and Consumer Studies]