MCS 4870

This course explores how artificial intelligence (AI) can enhance human judgment, decision-making, and interpersonal effectiveness across sales and marketing contexts. Sales professionals operate in cognitively demanding, emotionally charged environments that require self-awareness, adaptability, and strategic foresight. Students will use AI tools to strengthen self-regulation, optimize negotiation and influence strategies, and improve forecasting accuracy through assisted reasoning, cognitive bias mitigation, probabilistic thinking, and strategic social cognition. Emphasizing the integration of behavioural science and emerging technologies, the course equips students with advanced competencies in persuasion, habit formation, and future-oriented decision-making for sustainable performance in high-stakes commercial environments. [Department(s): Department of Marketing and Consumer Studies]