MCS 6120

This course is designed to increase depth of knowledge of marketing by helping the student understand how marketing theory can directly affect marketing practice and firm performance. There is an expectation that the level of critical thinking and knowledge growth falls within the realm of the science of marketing and/or the empirical nature of marketing research and is not simply about marketing practice. [Restriction(s): Restricted to Marketing and Consumer Studies students][Department(s): Department of Marketing and Consumer Studies]