MCS 6200

Course will cover major marketing decisions and the analytical tools to make decisions for business solutions. Topics and tools include market segmentation, targeting and positioning, new product design and forecasting, marketing mix and resource allocation and customer life time value. [Restriction(s): Restricted to MSc.MCS, MSc.TRMH, MA.MGMT, PhD.MGMT students][Department(s): Department of Marketing and Consumer Studies]