MDST 1000

From the foundational principles of effective leadership to budgeting, this course is designed to familiarize students with the business of media management, from macro to micro. After reviewing the historical foundations of media industries in the 19th century, this course introduces students to the structures, processes, and economics of the modern digital media business. It explores the economics of media convergence and evolving communications technologies and their impact on the internal operations of media organizations, a knowledge of which will prove essential for students pursuing careers in broadcasting, marketing, advertising, public relations or content strategy. [Restriction(s): MDST*3230. Registration in the BMCS program.][Department(s): Media & Communication Studies]