MDST 3120

Students in this course learn to design projects in different formats, and for specific audiences, messaging and objectives. They learn the fundamentals of typography; how to write and design according to a creative brief; the differences between designing for print and online, as well as between journalistic (news and information) environments compared to those of marketing and corporate communications. They learn how use visual language to execute branding objectives, and create a complex design project that demonstrates knowledge of the advanced capabilities of digital graphic design software. [Restriction(s): Registration in the BMCS program.][Department(s): Media & Communication Studies]