MDST 3240

In this course, students learn how to proactively monitor, protect and enhance an organization's greatest asset - its reputation. Through case studies, individual and interactive group work, students learn how to earn and maintain the trust and loyalty of stakeholders, prepare for crises, prioritize audiences and messages and develop a social responsibility strategy to build reputational resiliency. [Restriction(s): Registration in the BMCS program][Department(s): Media & Communication Studies]