MDST 3260

In this course, students explore the roles and responsibilities of art directors, production designers and production design teams in executing significant visual communications initiatives such branding and rebranding campaigns, marketing programs and major projects. Through case studies and assignments, students analyze and experience the entire design project lifecycle from pitching, budgeting, and negotiating with clients, through design and editing to the final presentation of a polished campaign. [Restriction(s): Registration in the BMCS program.] [Department(s): Media & Communication Studies]