MDST 3330

This course introduces students to content strategy and how businesses leverage content as an integral way to reach and engage with their unique target audiences. Students will develop fluency with strategic best practices and various types of content opportunities, and learn how to identify the best placements and applications for their content. From understanding a project's lifecycle to engaging with its metrics to planning and creating content, students gain an overview of content strategy from concept to execution in a range of media practices including journalism, marketing and public relations. [Restriction(s): Registration in the BMCS program][Department(s): Media & Communication Studies]