MDST 3340

This course provides students with a foundational understanding of the language and terminology associated with Strategic Content Management. They will be introduced to foundational data measurement practices and tools, learning to collect and analyze valuable data across social, digital and traditional media channels. Covering usability, accessibility and content evaluation, students will gain the skills needed to assess content success and strategize innovative promotional campaigns. Students will develop competency in interpreting information to evaluate existing content's effectiveness and plan data-driven marketing and communications initiatives. [Restriction(s): Registration in the BMCS program][Department(s): Media & Communication Studies]