MDST 3400

This course shows students how media professionals, working in a landscape defined by abundance and complication, tailor content to cut through the distortion of an overcrowded market to reach a narrowly defined audience target with a particular set of interests and behaviours. Students learn how major search engines work and how they prioritize certain types of content by relevance and popularity, and explore the mechanics of search algorithms, mathematical optimization, and semantics in order keep their content current, relevant, and accessible. [Restriction(s): Registration in the BMCS program][Department(s): Media & Communication Studies]