MDST 3410

This course guides students through the multifaceted process of designing and implementing a social media campaign that demonstrates an awareness of the client's brand identity and their relationship to the consumer base. Leveraging a case study approach, students analyze both the strengths and weaknesses of existing social media initiatives and apply this knowledge to their social media campaigns for theoretical clients. Depending on the needs of the client, students will explore the challenges of branding, choosing the appropriate combination of social media platforms, and selecting the visual and textual elements that properly communicate the client's desired brand identity. [Restriction(s): Registration in the BMCS program][Department(s): Media & Communication Studies]