MDST 3430

Navigating a client relationship, whether as an agency employee or an independent practitioner, involves a number of skills: from effective and competitive pitching, to contract writing, to managing expectations, to navigating legal and ethical imperatives. In this course, students learn to manage clients of various kinds (i.e. small not-for-profits to large corporations) through all stages of a project or campaign and in an ongoing, profitable relationship. [Restriction(s): MDST*3220. Registration in the BMCS program][Department(s): Media & Communication Studies]