MGMT 6840

This course provides a review of selected multivariate analysis techniques with applications to management. Students will learn to determine which multivariate technique is appropriate for a specific research problem and how to apply multivariate quantitative techniques to research questions. Topics include regression analysis, anova, principal components, factor and discriminant analysis, nonmetric scaling and trade-off analysis. The course uses a hands-on approach and requires computer-program analysis. [Restriction(s): Restricted to Marketing and Consumer Studies and Management students.][Department(s): Dean's Office, Gordon S. Lang School of Business and Economics]