SPMT 2120

This course will introduce students to the science of fandom, equipping them with an in-depth understanding of fan perspectives, attitudes and affinities. Students will explore the psychology, sociology and neuroscience of sport fandom. Psychological frameworks related to social group dynamics and fan communities will be examined, as well as current insights related to the motivations and influences that shape different fan preferences and behaviours. Implications will be drawn relative to developing cutting-edge fan engagement and revenue generation strategies across the sport ecosystem. [Offering(s): Also offered through Distance Education format.] [Department(s): Department of Management]