SPMT 2220

All successful communication and media strategies in sport and events must take into account the complexities of this diverse and dynamic market of sport-related goods and services. This course examines sport and event communications through the investigation of internal and external factors that shape consumer demand in related industry sectors with an emphasis on digital media applications. Specifically, it will analyze the social, cultural and economic factors influencing the marketing of products, services and ideas. [Offering(s): Also offered through Distance Education format.][Equate(s): HTM*2220 [Restriction(s): This is a Priority Access Course. Restricted to students in BCOMM.SPMT, BCOMM.SPMT:C, and BCOMM.SPMT:O. Enrolment may be restricted to particular programs or specializations. See department for more information.][Department(s): Department of Management]