SPMT 3220

This course introduces key tactical applications and practical concepts for future professionals in sport management and covers the major topics of sales, sponsorship and stakeholder engagement in the sport and event industry. The topic of sales includes learning sales techniques and processes related to tickets, suites, sponsorship, merchandise, and other products in the industry. The course delves deeper into sponsorship to build an understanding of this promotional tool. This course addresses engagement as one of the key success factors in the sport business today. [Offering(s): Also offered through Distance Education format.] [Equate(s): HTM*3220][Restriction(s): Restricted to students in BCOMM.SPMT, BCOM.SPMT:C and BCOM.SPMT:O. This is a Priority Access Course. Enrolment may be restricted to particular programs or specializations. Please contact the department for more information.][Department(s): Department of Management]