SPMT 6120

This course introduces students to the vast, growing and varied literature and conceptual foundations that are directly and indirectly associated with sport management. A decision-making frame is adopted and key stakeholders, applications and concepts reviewed. Key areas of sport management literature (sponsorship, sport finance, sport communications) are emphasized. [Offering(s): Annually][Restriction(s): Restricted to Lang MSc students.][Department(s): Department of Management]