SPMT 6140

This course examines how technology and data are transforming decision-making across the sport industry. Students develop an understanding of the strategic role of technology, data, and analytics in supporting evidence-based decision-making within sport organizations, from business operations and organizational management to athlete and team performance. The course combines conceptual foundations with applied analytical skills, including data collection and management, data analysis, visualization, and the communication of insights to support organizational decision-making. Students also critically evaluate emerging technologies, ethical considerations, and innovation to understand how organizations can leverage data and technology to create competitive advantage both on and off the field. [Department(s): Department of Management